These perfumes were so successful that some are still sold today. His creations include Eau de Coq, L'Heure Bleu, Apres L'Ondee, Shalimar, Vol de Nuit, Ode, and Mitsouko. Jacques became the third master perfumer and created many fragrances in his lifetime. The business was then handed down to Gabriel's sons, Jacques & Pierre Guerlain. In 1914, Guerlain moved to 68, Champs-Elysees Paris. Aime, created several fragrances for the perfume house, these include Fleur d'Italie, Rococo, and Eau de Cologne de Coq and his greatest creation, Jicky. Gabriel managed and further expanded the house. Aime became the master perfumer, a tradition that would be upheld for the next master perfumer in lineage. Pierre-Francois passed away in 1854 and his sons inherited the perfume house. This in turn led him to create perfumes for other royals such as Queen Victoria of England, Empress Sissi of Austria and Queen Isabella of Spain as well as other crowned heads of royalty. This perfume gained Guerlain the prestigious title of His Majesty's Official Perfumer of France. The house was at its peak in 1853 with it's fragrance Eau de Cologne Imperiale. The perfume house was so successful that Guerlain decided to open a flagship store at 15, Rue de la Paix in Paris in 1840. Guerlain catered to the high society of Paris, and obtained a very loyal following. Honore de Balzac commisioned his own eau de toilette during the writing of Cesar Birotteau, and the periodical La Sylphide, le Journal des Elegances, scented each issue with a different fragrance by Guerlain. His unique approach was to personalize perfume for a specific person, place or event. Pierre-Francois composed and manufactured custom perfumes with the help of his two sons, Aime & Gabriel. It was founded in 1828 when Pierre-Francois Pascal Guerlain opened up his first perfume store on 42, Rue de Rivoli in Paris. The House of Guerlain is one of the oldest perfume houses in the world.
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